HELLO THERE. LET ME INTRODUCE MYSELF.
My name is Elias Marendra. I'm a passion & patience Creative Director based in Jakarta, Indonesia.
20+ years of Creativity Journey.
Advertising • Digital • Below-the-Line • Public Relations • Integrated communication I 7 Multinational & local offices I 25+ Global & local brands I 1,000+ projects I Client’s trust & satisfaction I Collaborative team I Creative awards & personal achievements
Needs more than just PASSION to make it and keep on going.
Brands I have support with Passion & Patience
Journey of Passion & Patience
Building from Zero with Zeno.
With Passion & Patience; I set up from scratch, building and blooming the Creative Dept for this mid-size Global Agency. Starting with only 2 persons, in less than 1 year grown 4x bigger along with additional clients & projects.
Being a hybrid creative leader that is responsible, develop and execute various communication medium channels, from Above the Line (ATL), and Below the Line (BTL) Activation to Social Media and Digital channels.
A short exciting journey with one of the biggest global creative networks and also stepping back from the automotive industry for a while. Handling one of the biggest and most challenging market leaders in Indonesia, AQUA (Danone).
An incredible 8 years journey with one of the biggest agencies in Indonesia. Being part of the under-rated creative team in the office, that later on produced some memorable creative works & achievements for the clients and global network.
Join as an Art Director (2004), then I got promoted to Senior Art Director (2006), then Creative Manager (2008), and finally promoted once again to Creative Group Head (2010).
With various clients from global brands like Toyota, and Ajinomoto to the giant Indonesia tobacco company, Djarum.
Great team & collaboration with a couple of great local creative leaders in Indonesia right now. Limited resources that unlocked lots of exciting experiences including building business units and handling telco & property clients.
The way of working, visual thinking, and also knowledge of desktop publishing is built and strengthened during this period.
Most first-time experiences are happening during that days. First time meeting with the client, my first time photo session, my first time TVC development, and many more. Including first-time handle big global brands like Mitsubishi & Toshiba also some local clients.
Being listed (2017 & 2018) by CampaignBrief Asia in
Indonesia’s Hottest Creative
as well as being part of the creative team that got shortlisted and won metals in Adfest, Adstars, Citra Pariwara, Pinasthika, Global Agency Network Award, and also several personal achievements in the design & advertising industry.
All of this would be impossible if I didn’t combine Passion with Patience during my creative journey.
