AMBIENT • OUT OF HOME
BMW MINI
Fun experience for everyone
MINI is an energetic, distintive and out of the box brand for automotive product. In other words MINI is all about FUN.
Client
BMW Group Indonesia
Agency
Y&R Indonesia
Date
2012
Concept
Instead using an ordinary communication medium, we create an ou of the box medium. We use a Ferris Wheel as our medium, and make it as a “look like” giant hamster wheel with MINI as the “hamster” , it will shown how the car will give FUN for everyone, not only for the owner and the driver, but also for everyone around it. It will spread the FUN.
It never execute yet, but it would be one of the creativest medium ever for MINI. And it would give huge impactful effect for the brand.
Video “MINI Ferris wheel”
